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	<title>Marketing High Touch</title>
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	<link>http://hightouch.wordpress.com</link>
	<description>Just another WordPress.com weblog</description>
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		<title>Marketing High Touch</title>
		<link>http://hightouch.wordpress.com</link>
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			<item>
		<title>tentative d&#8217;import avortée</title>
		<link>http://hightouch.wordpress.com/2006/04/09/tentative-dimport-avortee/</link>
		<comments>http://hightouch.wordpress.com/2006/04/09/tentative-dimport-avortee/#comments</comments>
		<pubDate>Sun, 09 Apr 2006 15:41:27 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">https://hightouch.wordpress.com/2006/04/09/tentative-dimport-avortee/</guid>
		<description><![CDATA[oui, dit.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=6&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>oui, dit.</p>
<img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/hightouch.wordpress.com/6/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/hightouch.wordpress.com/6/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/hightouch.wordpress.com/6/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/hightouch.wordpress.com/6/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/hightouch.wordpress.com/6/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/hightouch.wordpress.com/6/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/hightouch.wordpress.com/6/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/hightouch.wordpress.com/6/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/hightouch.wordpress.com/6/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/hightouch.wordpress.com/6/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/hightouch.wordpress.com/6/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/hightouch.wordpress.com/6/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=6&subd=hightouch&ref=&feed=1" /></div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">annedominique</media:title>
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	</item>
		<item>
		<title>Hello world!</title>
		<link>http://hightouch.wordpress.com/2006/04/09/hello-world/</link>
		<comments>http://hightouch.wordpress.com/2006/04/09/hello-world/#comments</comments>
		<pubDate>Sun, 09 Apr 2006 13:38:04 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=1&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Welcome to <a href="http://wordpress.com/">WordPress.com</a>. This is your first post. Edit or delete it and start blogging!</p>
<img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/hightouch.wordpress.com/1/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/hightouch.wordpress.com/1/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/hightouch.wordpress.com/1/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/hightouch.wordpress.com/1/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/hightouch.wordpress.com/1/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/hightouch.wordpress.com/1/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/hightouch.wordpress.com/1/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/hightouch.wordpress.com/1/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/hightouch.wordpress.com/1/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/hightouch.wordpress.com/1/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/hightouch.wordpress.com/1/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/hightouch.wordpress.com/1/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=1&subd=hightouch&ref=&feed=1" /></div>]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/db8140dc7c76cf7d83b9f2903c2666ec?s=96&#38;d=identicon" medium="image">
			<media:title type="html">annedominique</media:title>
		</media:content>
	</item>
		<item>
		<title>LOVE LIFE : Commentaires vulgaires?</title>
		<link>http://hightouch.wordpress.com/2005/05/19/love-life-commentaires-vulgaires/</link>
		<comments>http://hightouch.wordpress.com/2005/05/19/love-life-commentaires-vulgaires/#comments</comments>
		<pubDate>Thu, 19 May 2005 11:00:05 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[campagnes]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/19/love-life-commentaires-vulgaires/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=36&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>&quot;Elle n&#8217;avale pas, Renée. C&#8217;est elle-même qui le dit, sur les murs de toute la Suisse. Il n&#8217;y a qu&#8217;à lire ce qui est écrit sur les affiches, à côté de sa photo géante:&#8230;&quot;</p>
</p>
<p><a href="http://ultimate.typepad.com/.shared/image.html?/photos/uncategorized/r_zellweger_1024x768_sida.jpg"><img width="400" height="300" border="0" src="http://ultimate.typepad.com/marketing_high_touch_2005/images/r_zellweger_1024x768_sida.jpg" alt="R_zellweger_1024x768_sida" /></a>
</p>
<p>C&#8217;est ainsi que démarre la chronique de société du 7 mai de Stéphane Bonvin, dans Le Temps (<a href="dest(155297, 0)">accès payant</a>).</p>
</p>
<p>Un lecteur, dont le courrier est publié <a href="http://letemps.ch/template/courrier.asp?page=21&amp;article=155999">aujourd&#8217;hui</a>, trouve que les propos du journaliste sont dénigrants pour l&#8217;actrice, que les commentaires sont vulgaires, et que cela incite à &quot;croire qu&#8217;une personne qui pose auprès d&#8217;un message explicite de prévention sida est immorale.&quot; </p>
<p>Enfin un début de débat sur la nouvelle campagne de&nbsp; <a title="LOVE LIFE STOP AIDS" href="http://www.lovelife.ch/stopaids.php">LOVE LIFE STOP AIDS</a>? </p>
<p><span id="more-36"></span></p>
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		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/db8140dc7c76cf7d83b9f2903c2666ec?s=96&#38;d=identicon" medium="image">
			<media:title type="html">annedominique</media:title>
		</media:content>

		<media:content url="http://ultimate.typepad.com/marketing_high_touch_2005/images/r_zellweger_1024x768_sida.jpg" medium="image">
			<media:title type="html">R_zellweger_1024x768_sida</media:title>
		</media:content>
	</item>
		<item>
		<title>How did it go in?</title>
		<link>http://hightouch.wordpress.com/2005/05/18/how-did-it-go-in/</link>
		<comments>http://hightouch.wordpress.com/2005/05/18/how-did-it-go-in/#comments</comments>
		<pubDate>Wed, 18 May 2005 17:24:32 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[Jeux de pistes]]></category>
		<category><![CDATA[buzz & guerilla]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/18/how-did-it-go-in/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=33&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://ultimate.typepad.com/.shared/image.html?/photos/uncategorized/howdidit.jpg"><img width="400" height="47" border="0" alt="Howdidit" src="http://ultimate.typepad.com/marketing_high_touch_2005/images/howdidit.jpg" /></a>
</p>
<p>Tiger Woods remporte son quatrième Masters, à Augusta, en Géorgie, le 10 avril. Les commentateurs soulignent son incroyable 16e trou en deux coups seulement. C&#8217;est le coup du jour, visible en images de synthèse sur le site de l&#8217;<a href="http://augusta.com/">Augusta Chronicle</a>. </p>
<p>Tiger l&#8217;a <a href="http://www.masters.org/en_US/news/interviews/2005-04-10/200504101113162844748.html">reconnu</a> lui-même : &quot;.. une sorte de tremblement de terre, et la balle est tombée dans le trou&quot;. </p>
<p>Un tremblement de terre? Ou une autre explication? C&#8217;est là qu&#8217;entre en scène un certain Jeff Stone.</p>
<p>Doctorant en physique à l&#8217;Université de Kenton, Jeff Stone aurait décidé d&#8217;écrire sa thèse sur le coup remarquable de Tiger Woods à Augusta. Sa théorie, en bref, postule qu&#8217;il n&#8217;y a aucune preuve physique corroborant le mythe que le coup est rentré sans assistance. Il présente donc une quinzaine de sous-théories, qui vont de l&#8217;invasion extra-terrestre à l&#8217;intervention de Marylin Monroe, visant à confirmer sa thèse.</p>
<p>Toutes les théories de Jeff Stone sont visibles en vidéo sur son site, <strong><a href="http://www.howdiditgoin.com/">How did it go in</a></strong>?</p>
<p>Trop beau pour être vrai, non?</p>
<p><span id="more-33"></span></p>
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		<slash:comments>5</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/db8140dc7c76cf7d83b9f2903c2666ec?s=96&#38;d=identicon" medium="image">
			<media:title type="html">annedominique</media:title>
		</media:content>

		<media:content url="http://ultimate.typepad.com/marketing_high_touch_2005/images/howdidit.jpg" medium="image">
			<media:title type="html">Howdidit</media:title>
		</media:content>
	</item>
		<item>
		<title>Google Bomb!</title>
		<link>http://hightouch.wordpress.com/2005/05/13/google-bomb/</link>
		<comments>http://hightouch.wordpress.com/2005/05/13/google-bomb/#comments</comments>
		<pubDate>Fri, 13 May 2005 17:05:26 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[nouvelles technologies]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/13/google-bomb/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=32&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Qu&#8217;est-ce qu&#8217;une Google Bomb?</p>
<p>Selon <a href="http://www.pointblog.com/">Pointblog</a>, une google bomb est une &quot;technique employée pour améliorer la position d&#8217;une page Web dans le résultat d&#8217;une recherche fournie par Google. Le principe consiste à créer de multiples pages Web comportant un lien vers une page donnée, parfois en s&#8217;associant entre blogueurs pour le faire.&quot;</p>
<p>Deux exemples de Google Bomb francophones:</p>
<ul>
<li>L&#8217;affaire dite &quot;Anne Imbert et les blogs&quot;: voir l&#8217;<a href="http://www.loiclemeur.com/france/2004/11/anne_imbert_a_v.html">article</a> de <a href="http://www.loiclemeur.com/france">Loïc Le Meur</a> qui a mené à la création au mois de novembre 2004 de la Google Bomb sur Anne Imbert, puis le <a href="http://www.pointblog.com/past/000556.htm">débat</a> qui s&#8217;en est suivi sur <a href="http://www.pointblog.com/">Point Blog</a>.</li>
<li>La <a href="http://www.padawan.info/fr/politique/ayez_confiance_dans_la_technologie.html">bombe</a> lancée par <a href="http://www.padawan.info/fr">Padawan</a> en janvier 2005 à l&#8217;intention de Jean Dionis, devenu malgré lui &quot;un député liberticide&quot; suite à son intervention sur la LEN (Loi sur la confiance dans l&#8217;économie numérique).</li>
</ul>
<p>Une explication de ce qui a commencé comme un jeu entre internautes US sur le site de Microcontent News, &quot;<a href="http://www.microcontentnews.com/articles/googlebombs.htm">Google Time Bomb: Will Weblogs blow up the world&#8217;s favorite search engine?</a>&quot;, par John Hiler (2002). </p>
<p><span id="more-32"></span></p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/db8140dc7c76cf7d83b9f2903c2666ec?s=96&#38;d=identicon" medium="image">
			<media:title type="html">annedominique</media:title>
		</media:content>
	</item>
		<item>
		<title>RSS, Trackback et autres vocables: un lexique</title>
		<link>http://hightouch.wordpress.com/2005/05/13/rss-trackback-et-autres-vocables-un-lexique/</link>
		<comments>http://hightouch.wordpress.com/2005/05/13/rss-trackback-et-autres-vocables-un-lexique/#comments</comments>
		<pubDate>Fri, 13 May 2005 15:03:32 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[nouvelles technologies]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/13/rss-trackback-et-autres-vocables-un-lexique/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=31&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://www.pointblog.com/abc/"></a>RSS, Trackback et autres nouveaux vocables: un lexique détaillé pour (faux) débutants sur <a href="http://www.pointblog.com">Pointblog.com</a>, dans leur rubrique <a href="http://www.pointblog.com/abc/">abc</a>.</p>
</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">annedominique</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;La fin de la pub telle qu&#8217;on la connaît&#8221;, selon Largeur.com</title>
		<link>http://hightouch.wordpress.com/2005/05/13/la-fin-de-la-pub-telle-quon-la-connait-selon-largeurcom/</link>
		<comments>http://hightouch.wordpress.com/2005/05/13/la-fin-de-la-pub-telle-quon-la-connait-selon-largeurcom/#comments</comments>
		<pubDate>Fri, 13 May 2005 13:59:57 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[buzz & guerilla]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/13/la-fin-de-la-pub-telle-quon-la-connait-selon-largeurcom/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=30&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>&quot;Le marketing qui cherchait à toucher tout le monde ne touchera bientôt plus personne.&quot; Ou encore, &quot;Le bouche-à-oreille prend le relais d&#8217;une publicité traditionnelle qui s&#8217;essouffle.&quot;</p>
<p>Geneviève Grimm-Gobat pointe quelques exemples intéressants dans l&#8217;article <a href="http://www.largeur.com/expArt.asp?artID=1821">Buzz: la fin de la pub (telle qu&#8217;on la connaît)</a> publié le 19.04.05 sur <a href="http://www.largeur.com/">Largeur.com</a>. </p>
</p>
<p><span id="more-30"></span></p>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">annedominique</media:title>
		</media:content>
	</item>
		<item>
		<title>Plus de 10&#8242;000 ouvertures de faillites en 2004</title>
		<link>http://hightouch.wordpress.com/2005/05/12/plus-de-10000-ouvertures-de-faillites-en-2004/</link>
		<comments>http://hightouch.wordpress.com/2005/05/12/plus-de-10000-ouvertures-de-faillites-en-2004/#comments</comments>
		<pubDate>Thu, 12 May 2005 11:05:14 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[entrepreneuriat]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/12/plus-de-10000-ouvertures-de-faillites-en-2004/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=29&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>En Suisse, 10&#8242;500 procédures de faillite ont été ouvertes en 2004, en nette augmentation par rapport à 2003 ( + 7%). Le nombre de faillites liquidées a atteint le nombre de 10&#8242;280 unités, ce qui en fait le chiffre le plus élevé jamais enregistré en Suisse. Les pertes résultant des liquidations ordinaires et sommaires se sont élevées à 4,7 milliards de francs.</p>
<p>Ces chiffres réjouissants proviennent des principaux résultats de la statistique des poursuites et des faillites établie par l&#8217;Office fédéral de la statistique, qui publie aujourd&#8217;hui un <a href="http://www.bfs.admin.ch/bfs/portal/fr/index/themen/industrie_und_dienstleistungen/unternehmen/blank/medienmitteilungen.Document.62003.html">communiqué de presse</a> sur son <a href="http://www.bfs.admin.ch/bfs/portal/fr/index.html">site</a>.</p>
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			<media:title type="html">annedominique</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;El poder de Las Estrellas&#8221;, la campagne</title>
		<link>http://hightouch.wordpress.com/2005/05/11/el-poder-de-las-estrellas-la-campagne/</link>
		<comments>http://hightouch.wordpress.com/2005/05/11/el-poder-de-las-estrellas-la-campagne/#comments</comments>
		<pubDate>Wed, 11 May 2005 13:33:52 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[Jeux de pistes]]></category>
		<category><![CDATA[buzz & guerilla]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/05/11/el-poder-de-las-estrellas-la-campagne/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=28&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>La fabuleuse histoire en 8 images du diplomate norvégien Charung Gollar.<br />
Magnifique. </p>
<p><a href="http://ultimate.typepad.com/.shared/image.html?/photos/uncategorized/brazil.jpg"><img width="200" height="141" border="0" src="http://ultimate.typepad.com/marketing_high_touch_2005/images/brazil.jpg" alt="Brazil" /></a></p>
<p>L&#8217;email qui circule depuis quelques semaines contient généralement le texte suivant:</p>
<blockquote><p><em>&quot;Le mois dernier, il a été demandé au diplomate norvégien Charung GOLLAR de présenter aux Nations Unies, par un graphique, les principaux problèmes dans le monde en 2004. Il a présenté 8 images intitulées: &quot;La puissance des étoiles&quot; et a été applaudi par la simplicité de son idée. Regardez les 8 images jointes et lisez la légende inscrite &#8230;.Superbe de simplicité didactique!!!&quot;</p>
<p></em></p>
</blockquote>
<p><strong>Pistes de recherche</strong>: qui est Charung Gollar? Lors de quelle session des Nations Unies a-t-il présenté son discours? Sous quel titre?</p>
<p><span id="more-28"></span></p>
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		<slash:comments>6</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/db8140dc7c76cf7d83b9f2903c2666ec?s=96&#38;d=identicon" medium="image">
			<media:title type="html">annedominique</media:title>
		</media:content>

		<media:content url="http://ultimate.typepad.com/marketing_high_touch_2005/images/brazil.jpg" medium="image">
			<media:title type="html">Brazil</media:title>
		</media:content>
	</item>
		<item>
		<title>Vocable du jour: vive le podcasting!</title>
		<link>http://hightouch.wordpress.com/2005/04/29/vocable-du-jour-vive-le-podcasting/</link>
		<comments>http://hightouch.wordpress.com/2005/04/29/vocable-du-jour-vive-le-podcasting/#comments</comments>
		<pubDate>Fri, 29 Apr 2005 12:12:25 +0000</pubDate>
		<dc:creator>Anne Dominique</dc:creator>
				<category><![CDATA[nouvelles technologies]]></category>

		<guid isPermaLink="false">http://hightouch.wordpress.com/2005/04/29/vocable-du-jour-vive-le-podcasting/</guid>
		<description><![CDATA[
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightouch.wordpress.com&blog=181504&post=27&subd=hightouch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Dans Le Temps d&#8217;aujourd&#8217;hui, <a href="http://www.letemps.ch/template/societe.asp?page=8&amp;article=154731">Radios (toujours plus) libres</a> par David Haeberli.</p>
<p dir="ltr" style="margin-right:0;">&quot;Le mariage de l&#8217;iPod et d&#8217;Internet a fait naître un phénomène qui bouleverse l&#8217;écoute radiophonique. Son nom: «podcasting». <a href="http://www.couleur3.ch/">Couleur 3</a> s&#8217;y met lundi.&quot;</p>
<p dir="ltr" style="margin-right:0;">
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			<media:title type="html">annedominique</media:title>
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